Drive Candidate Conversions Like This Dynamic Duo

Drive Candidate Conversions Like This Dynamic DuoRebecca Price and Lee Gutman, VP of People and Head of Recruitment at Enigma, discuss how they reassessed their recruitment on The Growth Recruiting Podcast. With a data-driven approach, they used 3 lenses to evaluate and improve their recruiting outreach, interviewing process, and candidate nurturing. They discuss with Josh about how to create and assign candidate personas, create and educate new interviewers, and what types of interviews they use in their process. Rebecca and Lee give their opinions on how to coach current employees to evangelize the company, qualify and entice candidates, and the division of labor between their roles.??The Growth Recruiting Podcast isavailable in iTunesShow notes130 Introduction to Rebecca and Lee and Enigma306 Division between the VP of People and Head of Recruiting roles555 What Enigma does858 Enigmas major recruiting goals of 20191200 The 3 lenses Enigma used to analyze their recruiting1248 Ident ifying and Defining Candidate Personas1512 Enigmas 4 candidate personas1752 Evaluating what persona fits a candidate1959 How Enigma qualifies and entices candidates2152 Where to start with developing candidate personas2453 Enigmas interview process overview2814 Creating an interviewer shadowing process3220 Competency, behavioral skill, and deep-dive interviews3344 Tips on restructuring the interview process3643 How to build an employer brand4027 Creating a candidate opt-in process4503 How Enigma nurtures candidates4620 The division of labor with their employer brand4944 Rebecca and Lees FavoritesResources mentioned on the episodeLees LinkedInRebeccas LinkedInEnigmas careers page